I grew up in Rome, Italy and spoke four words of English upon landing in America – New Hampshire to be more exact. To say it was “culture shock” would be a serious understatement.
After college, I spent several years working in, then managing New York City restaurants. One of my regulars was a heavy hitter at Y&R – Creative Director of North America. I became fascinated with the stories he told me over many late-night dinners together. He suggested I enroll in night classes at SVA which I did. Under his guidance, and that of some great teachers (Sal DeVito, Tom Kunz and Mike Maguire among them) I soon had a portfolio.
Over the years I’ve created and creative directed award-winning work for Fortune 500s, start-ups, mom and pops, pop-ups, and everything in between. I still believe in good work being the enemy of great work, something Sal used to say quite often.
My wheelhouse includes experiences for any screen or platform, both scripted and unscripted, branded or unbranded, for virtually every category you can think of.
AWARDS & RECOGNITION
PKT Agents of Change
US Ad Review
Adweek Best Spots