REESE'S

Mobile / Print / Digital

Reeses has always played up the "happy accident" angle of mixing chocolate with peanut butter.

We wanted to go several steps further by creating an app that solved the problem of finding a happy medium between two distinctly different desires. Say you want to eat Thai food yet your mate wants Italian. Based on geographic proximity and culinary likeness, the app chooses the ideal restaurant. It can also do the same for music, museums, movies and other pastimes.

Role: Writer / ACD